Claire Thayers & Associates
Doing good IS good for business
My colleagues and I firmly believe in the triple bottom line, take care of the people, the plant equals profit… especially in the food and drink sector!
…and never has there been a greater need, as a result of the Coronus Virus… the world will never be the same again!
I am passionate about ‘giving back’
Food security for the UK is crucial, and we have all been shocked by the scenes of empty supermarket shelves, and the panic that is created when food supplies run out, but this creates a massive opportunity for local farmers, growers and producers, and it is time to empower them and consumers want to engage, more than ever before!
Many farmers are diversifying, after the shock of Brexit and many are creating exciting new food and drink products, for us all to enjoy – from artisan gin, to cheese, cider… the list is endless and in Gloucestershire, in the midst of our stunning rural landscape, there are many hidden gems, who are brilliant at making their products but need help to get their produce to market and this is where our experience can make a difference. Creating a community of passionate like minded businesses, who support each other, collaborate and become strong sustainable businesses, will enable them to succeed and grow, and ultimately create employment in our rural communities. We believe we give these businesses the ‘fishing rod’ and not the ‘fish’ to secure their future… we want strong sustainable and resilient businesses.
Consumers are starting to think differently and want to think local and buy local and want to know where their food is coming from…we just need to connect, create that emotional loyalty and tell your story – which includes your commitment to sustainability – build it into your culture, and not as a bolt on! In the world of social media, be aware of the risk…
With 15 years working in the world of packaging design, having worked with some of the countries leading brands, I’ve learnt that a brand is more than a pretty logo/packaging – its about the values and ethics that lie behind that image, and I also learnt from my days in marketing that really understanding your target market, understanding your brand values, and creating simple strong messaging and emotional connection will create a loyal customer base – be authentic!
I worked with Visit Cornwall and worked on the S.W Regional Growth fund and attended various travel shows in Europe and gastronomy is one of the biggest draws to our region! We need to connect with the world, and digital is the way forward but so many people are unaware of how best to engage on line.
I am passionate about ‘giving back’ and I support various Gloucestershire charities, created Gloucestershire Forwards, a bi monthly networking event to bring the private sector and charities together, which has proved extremely successful. I sit on the board of Cheltenham Chamber of Commerce, representing hospitality and also sit on various Gloucestershire LEP boards. Most recently, I was asked by the Royal Agricultural university to work on the Gloucestershire food and drink strategy and I am now working with the LEP to progress the vision for the creation of Visit Gloucestershire. I also write for Live 24/7 formally Cotswold Style – Claire in the County!
For a monthly fee of £300 a business can sign up to be part of this Gloucestershire focused food and drink group, and for that they will have
- A mentor – Claire has 15 years of working in packaging design, endless marketing experience and can help and support each business with regards to their sustainability
- One press release each month – telling the story is so important and content can be used for newsletters, on websites as well as social media
- Social media – create content for each month, and support with the creation of social media platforms, Hootsuite etc
- Networking – opportunity to signpost and bring businesses together to create exciting new collaborations
- Upskilling – create one webinar a month on a different subject each month
- Free annual website review
- Free annual packaging review
- Free annual CSR strategy audit
- Free annual marketing strategy audit
Additional services can be offered, for a small additional cost, working with Claire and her associates, and will be quoted for on a bespoke basis, depending on need and budget –
- Environmental audit
- Business coaching
- IT advice
- Website design
- Packaging design
- Workshops – offering various skills
- Online networking on a monthly basis
- Meet the buyer events every six months
- Copy writing
- Event management
- Project management
Claire will be visiting all 36 Growth Hubs across the county of Gloucestershire and will be able to meet once a month, as part of the above package.
Launching in April 2020.
By simply registering your interest using the form below, Claire will call you to discuss your needs and to arrange an initial Skype consultation to really get under the skin of your ‘brand’ .